The official magazine of international civil servants
FOCUS ON
The fight against fake news
The digital divide, access to quality information, and the development of trust in media. UNESCO is sounding a global call to action
Leading UN communications in turbulent times
Misinformation has been spreading seemingly more than ever in recent years. The UN's Chief Communicator explains what the UN is doing to fight this trend
Bringing positive change through communications
The work of the United Nations Information Service in Geneva
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A giant of the times
During Global Media and Literary Information Week, we spoke with Stephen Dunbar-Johnson, President of The New York Times...
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How to start believing in the information we read
October brings World Media and Information Literacy Week. Here’s our exchange with Sally Lehrman, CEO of The Trust...
-
Q&A: Why multilingualism matters at the UN
Multilingualism welcomes perspectives from different cultures and opens us to new ways of thinking. Il est donc bien au cœur de...
-
Qu’est-ce que le multilinguisme ?
L’histoire de l’ONU est indissociable de celle des langues qui servent de véhicule à son travail. Racontons cette...
-
Translation and multilingualism
United Nations translators work behind the scenes to help multilingual communication happen
-
Interprètes à l’ONU : un métier essentiel et stressant
Aux Nations Unies, le multilinguisme est une réalité. On peut s’y exprimer dans l’une des six langues officielles : anglais,...


FOCUS ON
The fight against fake news
The digital divide, access to quality information, and the development of trust in media. UNESCO is sounding a global call to action
Leading UN communications in turbulent times
Misinformation has been spreading seemingly more than ever in recent years. The UN’s Chief Communicator explains what the UN is doing to fight this trend
Bringing positive change through communications
The work of the United Nations Information Service in Geneva
-
A giant of the times
During Global Media and Literary Information Week, we spoke with Stephen Dunbar-Johnson, President of The New York Times International
-
How to start believing in the information we read
October brings World Media and Information Literacy Week. Here’s our exchange with Sally Lehrman, CEO of The Trust Project
-
Q&A: Why multilingualism matters at the UN
Multilingualism welcomes perspectives from different cultures and opens us to new ways of thinking. Il est donc bien au cœur de la mission de l’ONU
-
Qu’est-ce que le multilinguisme ?
L’histoire de l’ONU est indissociable de celle des langues qui servent de véhicule à son travail. Racontons cette histoire
-
Translation and multilingualism
United Nations translators work behind the scenes to help multilingual communication happen
-
Interprètes à l’ONU : un métier essentiel et stressant
Aux Nations Unies, le multilinguisme est une réalité. On peut s’y exprimer dans l’une des six langues officielles : anglais, arabe, chinois, espagnol, français et russe


GLOBAL AFFAIRS
Let’s open the debate
A conversation with Catherine S. Namakula, Chairperson of the UN Working Group of Experts on People of African Descent
What letter are you going to send today?
World Postal Day is celebrated every 9 October. We spoke to the Director General of Universal Postal Union, Masahiko Metoki
A generational responsibility to save soil
We are all children of Mother Earth’s Soil. Let us protect it, for ourselves and for those who are yet to be born
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Why she won?
An enlightening conversation with Keishia Thorpe, winner of the Global Teacher Prize 2021, a one-million-dollar prize awarded by...
-
Is the Mayor of your city already involved?
An urbane conversation with Anh Thu Duong and Kamelia Kemileva, Co-Directors of Geneva Cities Hub
-
Much more than Qatar 2022
A forthright dialogue with Gianni Infantino, President of FIFA, on the World Cup, the importance of football, and beyond
-
L’héritage de Kofi Annan
La Fondation Kofi Annan porteuse de changements travaille continuellement pour la promotion de la paix dans le monde
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How to amplify such a legacy globally
An interesting conversation with Sello Hatang, Chief Executive Officer of Nelson Mandela Foundation
-
Let’s talk about valuing natural capital
A conference focusing on new ideas for a sustainable future

GLOBAL AFFAIRS
Let’s open the debate
A conversation with Catherine S. Namakula, Chairperson of the UN Working Group of Experts on People of African Descent
What letter are you going to send today?
World Postal Day is celebrated every 9 October. We spoke to the Director General of Universal Postal Union, Masahiko Metoki
A generational responsibility to save soil
We are all children of Mother Earth’s Soil. Let us protect it, for ourselves and for those who are yet to be born
-
Why she won?
An enlightening conversation with Keishia Thorpe, winner of the Global Teacher Prize 2021, a one-million-dollar prize awarded by Varkey Foundation
-
Is the Mayor of your city already involved?
An urbane conversation with Anh Thu Duong and Kamelia Kemileva, Co-Directors of Geneva Cities Hub
-
Much more than Qatar 2022
A forthright dialogue with Gianni Infantino, President of FIFA, on the World Cup, the importance of football, and beyond
-
L’héritage de Kofi Annan
La Fondation Kofi Annan porteuse de changements travaille continuellement pour la promotion de la paix dans le monde
-
How to amplify such a legacy globally
An interesting conversation with Sello Hatang, Chief Executive Officer of Nelson Mandela Foundation
-
Let’s talk about valuing natural capital
A conference focusing on new ideas for a sustainable future

PHOTO OF THE MONTH
Chronicles of everyday diplomacy
We have already talked, in this space, about conference fatigue. It is one of the many stumbling blocks on the (sometimes monotonous) route of day-to-day multilateralism. However, in career paths often marked by anticlimactic experiences, I have observed again...
PHOTO OF THE MONTH
Chronicles of everyday diplomacy
We have already talked, in this space, about conference fatigue. It is one of the many stumbling blocks on the (sometimes monotonous) route of day-to-day multilateralism. However, in career...
Chronicles of everyday diplomacy
Metaphorically as much as literally, diplomacy can be seen as happening between the soft touch of a hand and the jarring sound of a falling hammer. Just like pencils, paper clips, ICT...
Chronicles of everyday diplomacy
Fragmentary at the best of times, reality is nowadays largely virtual too. How do we forge our opinions? On what do we base our judgment? Despite major strides over the past decade – all the more so...
3 QUESTIONS
From all angles: a perspective on today’s challenges
A unique conversation with Julia Chatterley, Anchor and Correspondent of CNN International
The future of multilingualism
A conversation with Valter Mavrič, Director General for Translation at the European Parliament
Le tourisme d’affaires contraint de se transformer
La Suisse mise sur la qualité de ses prestations pour ranimer le tourisme d’affaires mis à mal par la pandémie et l’essor du télétravail
-
What will conferences look like after Covid?
We talk to Cherith Ann Norman Chalet, Assistant Secretary-General for General Assembly and Conference Management
-
La liberté d’expresion, un bien des plus précieux
Le Secrétaire général de “Reporters sans frontières”(RSF), Christophe Deloire, en appelle à l’ONU pour désigner un représentant...
-
La formation continue a le vent en poupe
Pour Yves Flückiger, Recteur de l’Université de Genève, les défis sociétaux font de la formation un impératif pour lequel Genève...
-
Progress on eliminating discrimination against women
Gladys Acosta Vargas, Chairperson of the Committee on the Elimination of Discrimination against Women, shares the latest...
-
Radio Télévision Suisse : Notre mission est d’atteindre tous les publics
Pour le Directeur de la RTS, Pascal Crittin, la radio est un bien public plus que jamais nécessaire pour la démocratie suisse et...
-
Life beyond paralysis: walking for climate & inclusion
Michael Haddad uses technology and his mind to step out of the wheelchair and step into an extraordinary life




3 QUESTIONS
From all angles: a perspective on today’s challenges
A unique conversation with Julia Chatterley, Anchor and Correspondent of CNN International
The future of multilingualism
A conversation with Valter Mavrič, Director General for Translation at the European Parliament
Le tourisme d’affaires contraint de se transformer
La Suisse mise sur la qualité de ses prestations pour ranimer le tourisme d’affaires mis à mal par la pandémie et l’essor du télétravail


-
What will conferences look like after Covid?
-
La liberté d’expresion, un bien des plus précieux
-
La formation continue a le vent en poupe
-
Progress on eliminating discrimination against women
-
Radio Télévision Suisse : Notre mission est d’atteindre tous les publics
-
Life beyond paralysis: walking for climate & inclusion
-
What will conferences look like after Covid?
We talk to Cherith Ann Norman Chalet, Assistant Secretary-General for General Assembly and Conference Management
-
La liberté d’expresion, un bien des plus précieux
Le Secrétaire général de “Reporters sans frontières”(RSF), Christophe Deloire, en appelle à l’ONU pour désigner un représentant spécial
-
La formation continue a le vent en poupe
Pour Yves Flückiger, Recteur de l’Université de Genève, les défis sociétaux font de la formation un impératif pour lequel Genève a de grands atouts
-
Progress on eliminating discrimination against women
Gladys Acosta Vargas, Chairperson of the Committee on the Elimination of Discrimination against Women, shares the latest developments
-
Radio Télévision Suisse : Notre mission est d’atteindre tous les publics
Pour le Directeur de la RTS, Pascal Crittin, la radio est un bien public plus que jamais nécessaire pour la démocratie suisse et le débat public
-
Life beyond paralysis: walking for climate & inclusion
Michael Haddad uses technology and his mind to step out of the wheelchair and step into an extraordinary life


INSIDE VIEW
Behind the scenes at the Information Service at the UN in Geneva
We spoke to four of the staff who make this service’s work possible
The UN staff helping Ukraine feed the world
Who are the UN staff ensuring that food ships can safely leave Ukraine and feed the world?
How the UN helped Russia and Ukraine reach a deal on food exports
We go behind the scenes of the UN Global Crisis Response Group to find out how it happened and the role staff played
-
Speaking with the media – how does it work?
UN staff have an important role to play as the face of the organization, but there are some grounds rules to be aware of
-
Poser ses limites pour vivre heureux au travail
Reconnaître et faire respecter ses limites permet d’éviter les conflits et l’épuisement professionnel
-
What does it mean to have a truly multilingual workforce?
As one of the only duty stations that is fully bilingual in French and English, here’s a behind-the-scenes look at how UN Geneva...
-
When less is not more: Sound quality in remote interpreting
New research looks at the repercussions of sound and frequency in online conferencing on interpreters and the service they...
-
Transformative power of mindful conversations
Susan John, Chief of Office, UN Ombudsman and Mediation Services, aspires to be part of a UN workforce that lives the values of...
-
Erasing microaggressions
The lobby for an anti-racist culture in the United Nations Secretariat

INSIDE VIEW
Behind the scenes at the Information Service at the UN in Geneva
We spoke to four of the staff who make this service’s work possible
The UN staff helping Ukraine feed the world
Who are the UN staff ensuring that food ships can safely leave Ukraine and feed the world?
How the UN helped Russia and Ukraine reach a deal on food exports
We go behind the scenes of the UN Global Crisis Response Group to find out how it happened and the role staff played
-
Speaking with the media – how does it work?
UN staff have an important role to play as the face of the organization, but there are some grounds rules to be aware of
-
Poser ses limites pour vivre heureux au travail
Reconnaître et faire respecter ses limites permet d’éviter les conflits et l’épuisement professionnel
-
What does it mean to have a truly multilingual workforce?
As one of the only duty stations that is fully bilingual in French and English, here’s a behind-the-scenes look at how UN Geneva champions multilingual cooperation
-
When less is not more: Sound quality in remote interpreting
New research looks at the repercussions of sound and frequency in online conferencing on interpreters and the service they provide
-
Transformative power of mindful conversations
Susan John, Chief of Office, UN Ombudsman and Mediation Services, aspires to be part of a UN workforce that lives the values of the UN Charter
-
Erasing microaggressions
The lobby for an anti-racist culture in the United Nations Secretariat

DIPLOMACY
India – Peace, multilateralism, and inclusive development
We converse with Ambassador Indra Mani Pandey on India’s diplomacy and priorities at the UN and other international organizations in Geneva
Let’s expand the language!
Ambassador Maimuna Kibenga Tarishi,
Permanent Representative of the United Republic of Tanzania to the United Nations
From mundane work experience to ambassador
Francisca Elizabeth Méndez Escobar, Permanent Representative of Mexico to the United Nations Office at Geneva


DIPLOMACY
India – Peace, multilateralism, and inclusive development
We converse with Ambassador Indra Mani Pandey on India’s diplomacy and priorities at the UN and other international organizations in Geneva
Let’s expand the language!
Ambassador Maimuna Kibenga Tarishi,
Permanent Representative of the United Republic of Tanzania to the United Nations
From mundane work experience to ambassador
Francisca Elizabeth Méndez Escobar, Permanent Representative of Mexico to the United Nations Office at Geneva


UN MEMORIES
Language matters
The basis of identity and culture, it can build nations and advance human rights
Language, culture and a global mindset
Languages hold riches expressing the wealth of human culture: multilingualism is an expression of international understanding and respect
The discreet charm of quiet UN careers
In a gentle way you can change the world (Mahatma Gandhi)
-
Memories of Africa: Poverty and other surprises
“Sometimes we let life guide us, and other times we take life by the horns”
-
Interagency coordination should not be watered down!
Interagency coordination is a conundrum. Why are there so many redundancies and overlaps within the UN system? Bottled water may...
-
La diplomatie des murmures
En matière de diplomatie, les conversations « intimes » se sont souvent avérées bien plus efficaces que les grands discours....
-
How easy is it to be declared persona non grata?
Expelled by the nomads. Souvenirs from Somalia
-
Can the international civil service thrive without staff unions?
Let’s explore the challenges, their legitimacy, and the concrete actions that await them
-
La vision de l’autre côté
Comment la Ville de Genève vit sa vie internationale


UN MEMORIES
Language matters
The basis of identity and culture, it can build nations and advance human rights
Language, culture and a global mindset
Languages hold riches expressing the wealth of human culture: multilingualism is an expression of international understanding and respect
The discreet charm of quiet UN careers
In a gentle way you can change the world (Mahatma Gandhi)

-
Memories of Africa: Poverty and other surprises
“Sometimes we let life guide us, and other times we take life by the horns”
-
Interagency coordination should not be watered down!
Interagency coordination is a conundrum. Why are there so many redundancies and overlaps within the UN system? Bottled water may matter more than coordination
-
La diplomatie des murmures
En matière de diplomatie, les conversations « intimes » se sont souvent avérées bien plus efficaces que les grands discours. Mais les temps changent
-
How easy is it to be declared persona non grata?
Expelled by the nomads. Souvenirs from Somalia
-
Can the international civil service thrive without staff unions?
Let’s explore the challenges, their legitimacy, and the concrete actions that await them
-
La vision de l’autre côté
Comment la Ville de Genève vit sa vie internationale

CULTURE
Right on time
We could not be late for this appointment! We visited the Patek Philippe Museum and talked to its Director, Peter Friess, about its history and collection
Visually engaged
Steffen Kraft, a talented illustrator from Germany who seeks to shake up and amplify what is wrong with society
L’Orchestre des Nations souffle une 10e bougie exceptionnelle
Antoine Marguier et Roberto Benzi partageront le podium pour illuminer la scène du Victoria Hall avec la “Pastorale” de Ludwig van Beethoven
-
La culture est un arme
Jacques Attali, intellectuel français, a accordé un entretien exceptionnel pour évoquer son amour de la musique et sa vision du...
-
“Untamed” by Glennon Doyle
If you are a woman reading this, have you ever thought of yourself as a cheetah?
-
Culture as an instrument for peace
The Barbier-Mueller Museum organizes a charity event on 16 June to support UNHCR, the UN Refugee Agency
-
A cultural day trip: the Basel Kunstmuseum
A short guide to the world’s oldest public art collection
-
Dr Mukwege, une vie pour les survivantes de violences sexuelles
« Dans chaque conflit, les femmes sont victimes de violences sexuelles »
-
How the Red Cross began
A humanitarian story
CULTURE
Right on time
We could not be late for this appointment! We visited the Patek Philippe Museum and talked to its Director, Peter Friess, about its history and collection
Visually engaged
Steffen Kraft, a talented illustrator from Germany who seeks to shake up and amplify what is wrong with society
L’Orchestre des Nations souffle une 10e bougie exceptionnelle
Antoine Marguier et Roberto Benzi partageront le podium pour illuminer la scène du Victoria Hall avec la “Pastorale” de Ludwig van Beethoven
-
La culture est un arme
Jacques Attali, intellectuel français, a accordé un entretien exceptionnel pour évoquer son amour de la musique et sa vision du monde et du multilatéralisme à l’heure de la guerre en...
-
“Untamed” by Glennon Doyle
If you are a woman reading this, have you ever thought of yourself as a cheetah?
-
Culture as an instrument for peace
The Barbier-Mueller Museum organizes a charity event on 16 June to support UNHCR, the UN Refugee Agency
-
A cultural day trip: the Basel Kunstmuseum
A short guide to the world’s oldest public art collection
-
Dr Mukwege, une vie pour les survivantes de violences sexuelles
« Dans chaque conflit, les femmes sont victimes de violences sexuelles »
-
How the Red Cross began
A humanitarian story
LEISURE
Villa d’Este, Lake Como
Any mere mortal will feel like royalty in the ambiance of this lavish, Renaissance Era palace
Fun for everyone at UN Beach this summer
No need to miss the beach while you’re in Geneva. Come enjoy our sun loungers, paddleboards, bar and more
The Self-Care Club, a new staff club at the UN Geneva
Relax and de-stress with diverse self-care methods offered by your colleagues
-
Azerbaijan, a country of fusion
Let’s go to one of the most talked about travel destinations in the world
-
L’escalade, un sport qui grimpe !
La pratique de l’escalade connaît un essor particulièrement important ces dernières années. Quelles sont les raisons d’un tel...
-
It is time to dress up and dance
We talk to Brigitte Lüth, Director of the Waltz Viennese of Geneva and Counsellor at the Permanent Mission of Austria to...
-
L’Orchestre des Nations, ambassadeur de la musique et de la paix
Diplomate de la musique, partout et pour tout le monde, le « plus petit des grands orchestres » reprend la scène
-
Making Switzerland a more sustainable travel destination
‘Swisstainable’ is an initiative that helps tourism service providers become more sustainable. Letizia Elia, Head of Business...
-
Authenticity in Central Switzerland
Explore the beauty of the Engelberg-Titlis region



LEISURE
Villa d’Este, Lake Como
Any mere mortal will feel like royalty in the ambiance of this lavish, Renaissance Era palace
Fun for everyone at UN Beach this summer
No need to miss the beach while you’re in Geneva. Come enjoy our sun loungers, paddleboards, bar and more
The Self-Care Club, a new staff club at the UN Geneva
Relax and de-stress with diverse self-care methods offered by your colleagues


-
Azerbaijan, a country of fusion
Let’s go to one of the most talked about travel destinations in the world
-
L’escalade, un sport qui grimpe !
La pratique de l’escalade connaît un essor particulièrement important ces dernières années. Quelles sont les raisons d’un tel engouement ?
-
It is time to dress up and dance
We talk to Brigitte Lüth, Director of the Waltz Viennese of Geneva and Counsellor at the Permanent Mission of Austria to WTO
-
L’Orchestre des Nations, ambassadeur de la musique et de la paix
Diplomate de la musique, partout et pour tout le monde, le « plus petit des grands orchestres » reprend la scène
-
Making Switzerland a more sustainable travel destination
‘Swisstainable’ is an initiative that helps tourism service providers become more sustainable. Letizia Elia, Head of Business Development at Switzerland Tourism, tells us more
-
Authenticity in Central Switzerland
Explore the beauty of the Engelberg-Titlis region

HEALTH
Why does mental health and wellbeing for all need to be a global priority?
Each year, the World Mental Health Day is marked on October 10th with events and campaigns in an increasing number of countries across the globe. This year’s theme is “Make mental health and wellbeing for all a global priority”
La Joroterapia ou comment guérir de son histoire
Quand la médecine butte sur l’origine d’une maladie, l’histoire du patient peut donner les clefs qui libèrent de ce désordre intérieur
Health Today
We talk to Annalise Eggimann, Chief Executive Officer at Innosuisse, the Swiss Innovation Agency
-
Health Today
We talk to Klaus Moosmayer, Member of the Executive Committee and Chief Ethics, Risk & Compliance Officer at Novartis
-
Health Today
We talk to Cary Adams, Chief Executive Officer at Union for International Cancer Control
-
Essor alarmant de la Nash ou maladie du soda
Sédentarité, malbouffe, addiction au sucre, via notamment la consommation de sodas, sont les grands ennemis du foie, l’un de nos...
-
Health Today
We talk to Michel Maillard, Specialist in Gastroenterology at Clinique Cécil, Hirslanden Group
-
Health Today
We talk to Howard Catton, Chief Executive Officer of the International Council of Nurses
-
Health Today
We talk to Peter Burger, Managing Director at Kardiologische Gemeinschaftspraxis AG


HEALTH
Why does mental health and wellbeing for all need to be a global priority?
Each year, the World Mental Health Day is marked on October 10th with events and campaigns in an increasing number of countries across the globe. This year’s theme is “Make mental health and wellbeing for all a global priority”
La Joroterapia ou comment guérir de son histoire
Quand la médecine butte sur l’origine d’une maladie, l’histoire du patient peut donner les clefs qui libèrent de ce désordre intérieur
Health Today
We talk to Annalise Eggimann, Chief Executive Officer at Innosuisse, the Swiss Innovation Agency


-
Health Today
We talk to Klaus Moosmayer, Member of the Executive Committee and Chief Ethics, Risk & Compliance Officer at Novartis
-
Health Today
We talk to Cary Adams, Chief Executive Officer at Union for International Cancer Control
-
Essor alarmant de la Nash ou maladie du soda
Sédentarité, malbouffe, addiction au sucre, via notamment la consommation de sodas, sont les grands ennemis du foie, l’un de nos plus précieux organes
-
Health Today
We talk to Michel Maillard, Specialist in Gastroenterology at Clinique Cécil, Hirslanden Group
-
Health Today
We talk to Howard Catton, Chief Executive Officer of the International Council of Nurses
-
Health Today
We talk to Peter Burger, Managing Director at Kardiologische Gemeinschaftspraxis AG
LIFESTYLE
Run for Hope
How to support cancer research and families affected by cancer
July 7th – World Chocolate Day
We caught up with Daniel Bloch, CEO of Chocolats Camille Bloch, to find out more about being a purveyor of happiness

LIFESTYLE
Run for Hope
How to support cancer research and families affected by cancer
July 7th – World Chocolate Day
We caught up with Daniel Bloch, CEO of Chocolats Camille Bloch, to find out more about being a purveyor of happiness
Have you tried riding a folding bike in Geneva?
On World Bicycle Day we talk to Will Butler-Adams, CEO of Brompton, the leading brand in portable bicycles

OTHER
Upskilling your career with a professional doctorate degree
Designed for working professionals who would like to enhance their professional credentials without
interrupting their work
Road to the World Cup 2022
Football Tournament Event - 22 June 2022, Stade de Varembé, Geneva
Et si la jeunesse réinventait le multilatéralisme ?
Eva, Noa et Jérôme ont co-fondé Geneva Youth Call, un collectif d’étudiants ayant organisé la première Assemblée Mondiale pour la Jeunesse à Genève
-
Shine: It is time to change the world
Ana de Andrés publishes Shine, a book to unleash everyone’s potential
-
From the suit to the flapper: fashion and gender
Fashion throughout history has conspired to streamline for men, while confuse for women, a reflection of the unbalanced social...
-
Can films fix the global challenges of human rights?
The 20th International Film Festival and Forum on Human Rights returns to Geneva. We spoke to Laura Longobardi, Head of the...
-
University for all: making higher education more inclusive
Higher education may seem a distant goal for students with disabilities
-
Come fly with me
We interviewed Romain Vetter, Head of SWISS for Western Switzerland. We discussed the recovery, innovation, and reopening a key...
-
Serve your audience, not yourself
Earn your way into their hearts and minds by serving their needs and interests
OTHER
Upskilling your career with a professional doctorate degree
Designed for working professionals who would like to enhance their professional credentials without
interrupting their work
Road to the World Cup 2022
Football Tournament Event – 22 June 2022, Stade de Varembé, Geneva
Et si la jeunesse réinventait le multilatéralisme ?
Eva, Noa et Jérôme ont co-fondé Geneva Youth Call, un collectif d’étudiants ayant organisé la première Assemblée Mondiale pour la Jeunesse à Genève
-
Shine: It is time to change the world
Ana de Andrés publishes Shine, a book to unleash everyone’s potential
-
From the suit to the flapper: fashion and gender
Fashion throughout history has conspired to streamline for men, while confuse for women, a reflection of the unbalanced social values ascribed to genders
-
Can films fix the global challenges of human rights?
The 20th International Film Festival and Forum on Human Rights returns to Geneva. We spoke to Laura Longobardi, Head of the festival’s industry programme Impact Days
-
University for all: making higher education more inclusive
Higher education may seem a distant goal for students with disabilities
-
Come fly with me
We interviewed Romain Vetter, Head of SWISS for Western Switzerland. We discussed the recovery, innovation, and reopening a key route
-
Serve your audience, not yourself
Earn your way into their hearts and minds by serving their needs and interests






















